Research on children's digital habits published by new media age reveals some very interesting trends.
The report states that "nine out of ten 8-15-year-olds have a mobile phone, with almost one in six (57.4%) using their handsets to go online."
It goes on to say that: "Facebook is the most popular social network, with 75% of kids saying they’re members. This includes 53% of 8-12-year-olds."
However, content producers and digital platform providers need to note that these tech-savvy young people weren't born yesterday: they have the power to punish those who overstep the mark by over-selling, inappropriate content or other 'uncool' behaviour.
