In case you missed it, here's a short video showing Apple's Steve Jobs previewing the new iPhone operating system.
And here's the report from Mashable on the event, highlighting the most important development as the ability to multi-task (have more than one app running at a time). This had been one of the major drawbacks of past and present generations of iPhone, and certainly the one that persuaded many business users to stick with their BlackBerry (where multi-tasking is very do-able).
Jobs also announced iAd, a mobile advertising solution that's built into the iPhone 4.0 OS so that interactive video content can be included in an ad without taking the user out of the application. This is likely to increase click-throughs and generate income for apps developers, while keeping app-addicted users happy. Sounds like it's a good solution.
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