According to a recent post on online social media guide Mashable, the US Army has launched its own app - available free from the News category within the App Store.
While the reviewer expected it to be "little more than a recruitment app", the new tool actually offers access to the official US Army site (which links to all the Services) and its database of facts on equipment and vehicles - including Black Hawk helicopters.
And to prove that US Forces are 'with it' in marketing terms, the website's Home page also features a video and a link to a social media page that includes dozens of entries on Flickr, Twitter, Facebook and YouTube.
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